Our Definition of "X-EETO":

The combination of skills, technology, quality, and commitment in order to routinely exceed customers’ expectation with superior products and services. This results in customer satisfaction, our ultimate goal for success.
A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us the opportunity to do so.
— Mohandas Ghandi